Oxfam launches Online Climate Change Challenge

Media Releases article written on the 17 Nov 2009

Members of the public are being challenged to test their climate change knowledge with a new online game launched by Oxfam today at www.theclimatechallenge.org.

‘The Climate Challenge’ features Gael Garcia Bernal (Amores Perros, Motorcycle Diaries), Mackenzie Crook (Brothers Grimm, The Office UK, Pirates of the Caribbean), David Tennant (Dr Who, Harry Potter), Ashley Jensen (Ugly Betty, Extras), Miranda Richardson (Harry Potter, The Hours) and musicians Amadou and Mariam, Jon Foreman (Switchfoot) and Mike Bonano (Yes Men).

The game is designed to raise public awareness about the impacts of climate change ahead of crucial UN climate talks starting in Copenhagen on December 7.

Mackenzie Crook also recorded a video commercial with actress Heather Graham to promote the game and encouraged people to join Oxfam’s climate change campaign. 

“The climate challenge is a fun and interactive way to understand more about what we’re doing to our planet.

“There is a serious message behind this that we must put pressure on our leaders to agree an ambitious climate deal in Copenhagen,” Mr Crook said.

In the game, each of the celebrity contestants answers questions relating to climate change under the direction of the online player, who can also challenge and compete with friends using social media website Facebook.

Players will also have the chance to take action on climate change by adding their name to a global petition demanding a fair and safe climate deal at Copenhagen next month.

Oxfam Australia’s Climate Change spokesperson Kelly Dent said the game was an entertaining and informative way to learn about the devastating impact of climate change around the world.

“There has never been a more important time than now to learn about and act on climate change as world leaders are about to make enormous decisions that will have a huge impact on our planet and all of our lives,” Ms Dent said.  

For more information contact Nicky Wimble (UK) +447876476402 or Oxfam Australia Media Coordinator Sunita Bose +61 407 555 960.

A selection of promotional banners, the commercial involving Heather Graham & Mackenzie Crook and a trailer for the gameshow are available on www.theclimatechallenge.org

Photographs, screen shots of artists and actors are available at http://downloads.theclimatechallenge.org/images

Notes to editors:
The Climate Challenge is available in English, French, Spanish, Portuguese and Mandarin and was created by Monterosa Formats, a joint venture between creative technologists, Monterosa Productions and entertainment producers Everybody’s Content. www.monterosa.co.uk 

 Oxfam is part of the global campaign, tck tck tck, which is calling on developed nations to help the worlds poorest people who are being hardest hit by climate change. www.tcktcktck.org