Oxfam and digital brand communications agency Deepend have launched 3things.org.au, a space for young people to talk about social inequalities and share ideas on how they can be part of the solutions.
The site allows young Australians to blog and upload content on issues they are passionate about, along with ‘care’, ‘help’ or ‘change’ functions so they can share information on ways they can act, perhaps through volunteering, donating or participate in a poll.
3things.org.au allows young people to manage content themselves, share their actions with friends through Facebook and Twitter Connect, and find activities in nearby locations with a customised 3things Google Map.
Oxfam Australia’s Youth Manager Anna Powell said she hoped the new website will dispel the popular notion that young Australians are apathetic.
“In Oxfam’s work around the world and in Australia, we see young people doing amazing things every day but instead of placards and protests many are turning online to mobilise,” Ms. Powell said.
“The Internet is a great equaliser because it allows everyone to participate and we hope 3things.org.au can be another tool young Australians use to act on causes they care about.”
The website also allows young bloggers to ponder ethical questions behind current issues in music, fashion, sport, travel and technology with current topics ranging from Jennifer Hawkins’ body image, to ‘disaster tourism’, to sustainable Olympic stadiums.
Adrian Farouk from Deepend said the site was unique because it allowed young people to manage the content themselves.
“We built the site on a platform that allows users to interact, share and update information, rather than passively taking in content,” Mr Farouk said.
“We are extremely pleased with the end result, because the site allows news, commentary on mainstream news sources and strong links to other social media sites.”
The website is supported by the Vodafone Foundation Australia, and is a part of Oxfam’s work in developing a strong youth force to ensure the sustainability of the movement against poverty and injustice into the future.
Log on to www.3things.org.au or follow the project on Facebook or Twitter at facebook.com/3things.org.au or twitter.com/3thingsproject.
For the chance to win VIP tickets to Future Music Festival events across Australia, log on to 3things.org.au and tell us 3 issues you care about in 25 words or less.
For more information, contact Sunita Bose from Oxfam Australia on 0407 555 960.