Oxfam launches its 12 days of Christmas campaign with Australian actress Anna Torv, a goat and a stellar line-up of comedians

Media Releases, News, Oxfam Unwrapped article written on the 01 Dec 2010

Oxfam Australia is launching its own 12 days of Christmas online campaign to highlight the gift of giving to those less fortunate around the world.

On the first 12 days of December, Oxfam Unwrapped will be posting on the Oxfam website witty messages of support for the Oxfam Unwrapped program from actress Anna Torv and a list of renowned comedians including Arj Barker, Jason Byrne, Josh Thomas, Sam Simons, Aamen Rahman, Nina Conti, Tim Vine, Jon Richardson, Jimeoin and Tom Gleeson – asking Australians to buy a Christmas gift that gives twice.

Oxfam Unwrapped offers over 40 memorable gift ideas, from buying a goat for a family in Mozambique, to sewing classes for women in South Africa that will help transform the life of people living in poverty.

When someone buys an Oxfam Unwrapped gift, the donation helps support Oxfam Australia’s life-changing work around the world, while they receive a memorable gift card explaining how their special gift is helping others

Kicking off the campaign will be Australian actress Anna Torv. Internationally known for her role as FBI agent Olivia Dunham in the Emmy nominated television series Fringe, Anna Torv said that she hoped Australians will get behind the Oxfam Unwrapped Christmas range.

“Christmas is about putting a smile on people’s faces – not only friends and family but also those less fortunate. Unwrapped helps you do both.

“I often spend a lot of time trying to choose gifts for people that I know don’t need that extra T-shirt or pair of socks or whatever it is I finally decide to purchase…Oxfam Unwrapped is a way for me to do something selfless…and I get to chuckle when they find out I bought them a pile of poo,” Ms Torv said.

The Oxfam Unwrapped 12 Days of Christmas campaign gets under way with an online video featuring Anna attempting to wrap a goat.

Oxfam Australia spokesperson Leigh Stewart hoped the video would help spread the word about Oxfam Unwrapped.

“We had great support over the past years, and we’re hoping that this will help get the word out to a much wider audience,” Ms Stewart said.

“The goat and all of the Unwrapped gifts are real items that we use to fight poverty, and at home the Unwrapped range is a fun way to engage people with serious development issues.”

“We are absolutely delighted that Anna Torv has come on board to help us the spread the world and make a few people laugh in the process.”

To see Anna Torv attempt to wrap a goat, visit

To see the full Oxfam Unwrapped range visit www.oxfamunwrapped.com.au and for media enquiries contact Oxfam Australia Media Coordinator Charlotte Greig on 0404 111 919 or email charlotteg@oxfam.org.au