Fairtrade Easter sales skyrocket: Oxfam

Media Releases, News, Oxfam Shops, Shops & Fundraising article written on the 20 Apr 2011

More Australians are choosing ethically produced Easter eggs and bunnies this year, according to international aid agency Oxfam Australia.

Oxfam’s Fairtrade Easter chocolate sales are up by 50% so far this year, compared to the pre-Easter period last year.

Oxfam’s Director of Trading, Nadine Silverberg, said the rise indicated more Australians were consciously opting to help others.

“It’s really heartening to see so many Australians choosing to make a difference through their purchases this Easter,” Ms Silverberg said.

The spike coincides with the release of a report showing only three per cent of the world’s chocolate supply is certified as being produced without the use of child labour.

“Buying chocolate and other products with the Fairtrade logo is the best way of ensuring the products are free from child labour,” Ms Silverberg said.

The Fairtrade system also pays producers a fair price for their goods and stipulates minimum working conditions, all of which is regularly monitored and audited by independent body, the Fairtrade Labelling Organisation.

“This Easter, people are loving Oxfam’s Fairtrade and organic chocolate eggs, bunnies, and hand-crafted papier mache chicks filled with chocolate buttons – as well as our usual Fairtrade chocolate bars. Some of our chocolate is also gluten-free, ensuring more people can enjoy the great taste and assist farmers in developing countries,” Ms Silverberg said.

“Buying Fairtrade Easter items is a simple and delicious way of helping others and making a difference.”

Oxfam works with more than 65 fair trade producer groups in 30 countries, paying them a fair price for their goods and helping to lift them and their communities out of poverty.

Oxfam has 19 retail shops around Australia, an online shop at www.oxfamshop.org.au and a growing wholesale channel, which has recently seen Oxfam coffee enter selected Coles, Woolworths and independent supermarkets around the country. More information about Oxfam’s Easter range is available at www.oxfamshop.org.au/easter