Piglets share the love with poor communities on Valentine’s Day

Media Releases, Oxfam Unwrapped article written on the 02 Feb 2012

They may not smell as nice as roses, but piglets are a far more generous gift especially to families overseas in need, Oxfam Australia said today as it launched two new Oxfam Unwrapped gifts for Valentine’s Day.

Oxfam Unwrapped offers 44 quirky cards that each outline ways the international aid agency Oxfam Australia works to help people around the world overcome poverty.

The limited edition Valentine’s Day cards allow people to give piglets and chickens, which provide poor families with a source of income to allow them to escape the cycle of poverty.

Oxfam Australia Fundraising Manager Leigh Stewart said the gifts offered a meaningful alternative for those wanting to avoid the consumerism associated with Valentine’s Day.

“In past years, Australians have spent over $800 million dollars on gifts on Valentine’s Day – an Oxfam Unwrapped gift is one that you can be sure will not go to waste,” Ms Stewart said.

Ms Stewart said the Oxfam Unwrapped gifts, that are traditionally more popular with women, offered men a great way to show their caring side.

“Around 79 per cent of Oxfam Unwrapped customers are female, so buying an Oxfam Valentine’s Card is a great way for men to reverse that trend,” Ms Stewart said.

“Being sensitive to the needs of others is a feature people love in their partners and there’s no better way to show that than with an Oxfam Unwrapped Valentine’s card that also gives to poor communities.”

The cards, featured below, have been launched this week and will be available up until February 14 at www.oxfamunwrapped.com.au or at Oxfam shops around the country.

Chicken Family $38 Chickens give women in Laos a chance to make a living through poultry rearing, allowing them to earn money for themselves and provide for their families. Households can use eggs to earn an income at the market or to eat themselves and if the chickens breed, families can get more chickens to sell.

Piglet $35 Providing piglets to poor families, along with proper training on how to raise and care for them, is a sure way to improve their wellbeing. Pigs help fertilise crops, breed with other pigs, and provide an important source of income for families once their offspring are sold at local markets.

For high-res images of the gifts, interviews or more information contact Oxfam Australia Media Coordinator Sunita Bose on 0407 555 960.