Celebrity chef Simon Bryant, from ABC’s “The Cook and the Chef”, will be demonstrating his fair trade flair next week by baking chocolate muffins at Norwood’s Foodland store.
Simon’s in-store cooking demonstrations next Monday – using a special recipe he created featuring Oxfam ‘fair’ chocolate – are part of this year’s Fair Trade fortnight celebrations.
Fairtrade products ensure that producers in developing countries are paid a fair and stable price for their produce.
Australian shoppers are increasingly getting behind the fair trade movement, with recognition of the Fairtrade certification label rising to 44 per cent in 2011, up from 28 per cent in 2009.
Oxfam’s Wholesale Business Manager David Evans said the increased awareness in fair trade was partly due to the growing number of fair trade products – including Oxfam’s ‘fair’ chocolate, coffee and tea – that are now stocked in supermarkets.
“The support of supermarkets such as Foodland in stocking fair trade products, and holding events such as the Simon Bryant cooking demonstration, makes a real difference in the awareness of fair trade certified products,” he said.
“Having the endorsement of a celebrity chef such as Simon Bryant, who is dedicated to sourcing ethical ingredients and believes in the importance of making fair choices in everyday shopping, means we can continue increasing awareness of the Fairtrade certification label and the fair trade movement as a whole.”
Australia’s biggest celebration of all things fair trade, Fair Trade Fortnight 2012 runs from May 5 to 12, and is aimed at educating Australians about the fair trade system, and how it helps to improve the lives of farmers in developing countries.
PHOTO OPPORTUNITY
Celebrity chef Simon Bryant will be cooking chocolate muffins using Oxfam ‘fair’ products at Foodland, Norwood (161–169 The Parade, Norwood), on Monday 7 May 2012, hourly between 10am and 2pm.
For interviews with Simon Bryant, information on products, or to request high resolution images or staff interviews, please contact:
Sara Pelvin Media Coordinator,
T: 618 8240 7679 E: sarap@oxfam.org.au MB: 0448 554 495
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