Cupid’s bow has struck a clucky chord with men, as more are choosing meaningful Oxfam Unwrapped gifts for their loved ones this Valentine’s Day.
Quirky chicken and piglet cards are the most popular for men wanting to impress their partners with a gift that helps others in need, Oxfam Australia said today.
While almost 10,000 women have already bought an Unwrapped gift this financial year, men are getting the message and Oxfam sales statistics have revealed a surge in men buying gifts leading up to Valentine’s Day.
Oxfam Unwrapped offers 44 quirky cards that each outline ways the international aid agency works to help people around the world overcome poverty.
Oxfam Australia Director of Public Engagement Gregg Vines said the gifts were perfect for people who wanted to give a Valentine’s gift that made a difference.
“In past years, Australians have spent hundreds of millions dollars on gifts on Valentine’s Day – an Oxfam Unwrapped gift is one that you can be sure will not go to waste,” he said.
Mr Vines said the Oxfam Unwrapped gifts offered men a great way to show their caring side.
“Nearly four out of five Oxfam Unwrapped customers are female, so it’s clear that women love these gifts.
“There’s no better way to show your caring side than with an Oxfam Unwrapped Valentine’s card that helps poor communities out of poverty.”
The cards will be available up until February 14 at www.oxfamunwrapped.com.au or at Oxfam shops around the country.
For high-res images of the gifts, interviews or more information contact Oxfam Australia Media Coordinator Anne Wright on 0411 035 695.